TAIE International Institute
How we created a professional, engaging landing page to effectively highlight the TAIE Institute's programs, enhancing user engagement and conversions with clear navigation, compelling visuals.
TAIE International Institute
TAIE International Institute is a leading international school in the heart of Toronto, Canada. TAIE offers an top university preparation program Unibridge, that acts as a pathway for students to the prestigious universities worldwide.
Project Team
The team consisted of 2 product designers and a UX researcher, who collaborated for 2 weeks to design and develop the landing page using Framer.
The project team consisted of the following members :- UI Designer: Himanshu, Hariom
- UX Researcher & Project Manager: Vanshita
- Framer Development: Himanshu
What was the Problem?
- Create a comprehensive landing page for TAIE International Institute that highlights their top university preparation program, Unibridge.
- The landing page should effectively communicate the benefits of the program, showcase successful university offers, and include testimonials, detailed information about TAIE, and multiple CTAs (Call-to-Actions) to drive engagement and conversions.
What were the Goals?
- Highlight the Unibridge program's benefits and success rates.
- Provide a clear pathway for users to get in touch, learn more, and enroll.
- Showcase testimonials from students to build trust and credibility.
- Provide detailed information about TAIE International Institute.
What was the Solution?
- Clear Navigation: Designed an intuitive layout with CTAs guiding users to explore and enroll.
- Compelling Content: Used visuals, testimonials, and success stats to build trust.
- Data-Driven Confidence: Highlighted key metrics like acceptance rates to reinforce credibility.
- Comprehensive Details: Included detailed program and service information for clarity.
- Optimized Lead Capture: Integrated a user-friendly contact form for inquiries and enrollment.
Behind the Scenes...
- Students of age group between 16-25 preparing for top universities worldwide.
We analyzed multiple landing pages of the competitors along with references provided by the client, and drew inspiration for the look and feel of the website. We wanted to give it a professional yet engaging look.
We did multiple iterations of hero sections and presented to the client. And finalized on those which best aligned with users goals.
User Interface and Product Outlook
We designed a clean and modern interface with a balanced use of white space and bold accent colors to create a professional yet approachable look.
We used a professional and vibrant color palette, combining deep blues with subtle whites to convey trust and credibility. Accent colors were used to highlight CTAs, key statistics, and important sections, ensuring a visually engaging and cohesive design.
We chose “Instrument Sans” for its modern and clean aesthetic, ensuring readability across all devices. Larger, bold headings draw attention to key messages, while the clean, readable body text ensures users can easily absorb detailed information.
Conclusion
- The design highlights Unibridge’s benefits with a user-friendly and professional interface.
- Clear navigation and visuals drive engagement and boost conversions.
- A collaborative approach ensured a seamless blend of function and aesthetics.
Client Feedback
- Re-designed the entire taie app with a fresh outlook of minimalist and simpler user interface.
- The new design improves usability and enhances taie’s image as a reliable platform for connecting users with contractors and suppliers.