Polyviam
How we designed an interactive, minimal landing page for a growth agency aligning with the client’s vision to highlight their key offerings with an engaging user experience.
Polyviam
Polyviam is a growth strategy agency, that helps startups and businesses to plan and consult growth strategies, by identifying opportunities through the big three growth levers, i.e. Product, Brand, Distribution.
Project Team
This landing page project consisted of a product designer and a UX researcher, and took around 2 weeks to design, with ongoing webflow development.
The project team consisted of the following members :- UI designer: Himanshu
- UX researcher & Project management: Vanshita
What was the Problem?
- Client needed an intuitive and visually appealing landing page that effectively communicates Polyviam’s core services and growth strategies.
- The brief was to create a no-nonsense yet interactive design that keeps the users hooked till the end.
What were the Goals?
- Craft a visually engaging landing page to establish trust and credibility.
- Highlight Polyviam’s unique methodology of leveraging Product, Brand, and Distribution for growth.
- Follow the structure and the vison that the client had, and turn it into reality, based on the provided references by the client.
What was the Solution?
- To have a minimal and non-distracting design, but with a visually engaging user experience through out the website.
- Have unique transitions between various sections of the landing page to keep users hooked.
- Showcase the content using illustrations and animations, wherever necessary to enhance engagement and clarity.
Behind the Scenes...
- Startup Founders: Startups with 100 to 200 team members, aspiring to scale their businesses.
- Successful Founders: Seeking innovative strategies to optimize their operations and expand their market reach.
We analyzed multiple landing pages of the competitors along with those provided by the client, and drew inspiration for the look and feel of the website.
We did multiple iterations of hero sections as well as next two sections of the website. And finalized on those which best aligned with users goals. The client’s feedback, also played an important part in this iteration phase.
User Interface and Product Outlook
We crafted a clean, modern, and minimalistic interface that ensures a seamless user journey. Each section was thoughtfully structured to maintain visual hierarchy and deliver information effectively without overwhelming the user.
For colors we tried to have a balanced use of red, blue, and grey as the primary colors, creating a professional yet vibrant look. Subtle noise textures and minimal gradients are strategically applied to add depth and sophistication without overwhelming the layout.
The fonts “Inter Display” and “Inter Tight” were used to ensure a contemporary, sleek, and highly readable experience. We deliberately kept the number of font sizes and weights minimal to maintain simplicity and avoid visual clutter.
We incorporated smooth, scroll-triggered animations and fade-in effects to make the design feel dynamic and interactive. The silhouette opening overlay in the hero section adds a sense of door which expands as you scroll down to next section.
Conclusion
- Designed a visually engaging, minimal landing page that clearly communicated Polyviam’s services and growth strategies.
- Used unique transitions, illustrations, and animations to create an interactive user experience aligned with the client’s vision.
Client Feedback
- Re-designed the entire polyviam app with a fresh outlook of minimalist and simpler user interface.
- The new design improves usability and enhances polyviam’s image as a reliable platform for connecting users with contractors and suppliers.