Poker Zombie
How we designed the One Nation Innovation landing page to showcase government-hosted challenges resulting in a streamlined user experience that simplifies the discovery of relevant challenges and drives engagement.
Poker Zombie
Poker zombie is a platform that allows users to compare different online poker platforms, helping them determine which site best suits their needs based on the features offered by each platform
Domain
Fantasy Sports and Gaming
Year
2024
Services
BrandingUI & UX Designing
Main Tech Stack
Figma
Platform
Web, Mobile
Project Team
Team Description
The project’s design took two weeks to complete.
The project team consisted of the following members :- UX researcher: Vanshita
- UI Design: Himanshu
What was the Problem?
- The client wanted to build a website/platform to compare different online poker platforms, helping users determine which site best suits their needs based on the features offered by each platform.
- The website also showcases content related to the poker world, such as poker news, important events, articles, and videos about poker strategies, and more.
What were the Goals?
- Help users compare and choose the best online poker platforms easily.
- Provide poker-related content like news, strategies, and event updates.
- Create a clean, engaging, and professional user experience without looking scammy.
- Seamlessly integrate advertisements while maintaining trust and credibility.
What was the Solution?
- Created an intuitive and clean design that allows users to quickly compare top poker platforms without feeling overwhelmed.
- Used a calming color scheme and professional design elements to instill trust, making the website feel legitimate and reliable.
- Implemented a clear, organized layout for poker-related content, such as news, events, and strategies, making it easily accessible.
Behind the Scenes...
Target Audience
- Indian poker enthusiasts or those looking to get into poker, aged 19-34.
Research and Analysis
- Conducted an initial interview as part of a user study to understand the target audience’s preferences, needs, and expectations.
- Performed market analysis, focusing on poker websites as specified by the client, to identify industry standards and trends for inspiration.
Moodboarding
- Created mood boards to define the visual direction, including color schemes, typography, and imagery that align with the poker theme and client's brand.
UI Design and Layout Exploration
- Designed multiple layouts, exploring different structures for the landing page to optimize user experience and ensure intuitive navigation.
- Incorporated feedback from the client to refine designs, ensuring alignment with their vision and business goals.
User Interface and Product Outlook
- The user interface features a clean, professional design with a predominantly red and white color scheme, using the “Raleway” typeface for typography.
- The product layout emphasizes key information through well-defined cards and buttons, with clear navigation elements and prominent call-to-action sections.
Conclusion
What did we achieve from the project ?
- Successfully designed Poker Zombie platform delivering a clean and professional website that helps users compare poker platforms and access poker-related content.
- The user-friendly design ensures easy navigation, builds trust, and aligns with both user expectations and client goals.
Client Feedback
What did we achieve from the project ?
- Re-designed the entire pokerZombie app with a fresh outlook of minimalist and simpler user interface.
- The new design improves usability and enhances pokerZombie’s image as a reliable platform for connecting users with contractors and suppliers.