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Eventflow - Gamification

How we integrated gamification techniques into EventFlow to boost user engagement with Flowcoin, resulting in increased platform interaction and enhanced user retention through rewards and incentives.

Eventflow

Eventflow is a platform that simplifies attendee registration, ticketing, and event management. It offers customizable event pages, ticket sales tools, and smooth registration experiences for various event types, from conferences to festivals.

Domain
Event Management , Web 3
Year
2024
Services
UI/UX consultation and visualization
Main Tech Stack
Figma
Platform
Mobile

Project Team

Team Description

The project team consisted of the following members:

The project team consisted of the following members :
  • UX researcher: Aditya, Vanshita
  • UI Design : Hariom
Project Team
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What was the Problem?

EventFlow, an event booking platform using Flowcoin, wanted to increase user engagement, improve understanding of Flowcoin, and motivate users to interact more with the platform.

What was the Goal?

To integrate gamification techniques into the user journey, encouraging users to utilize Flowcoin for ticket purchases, resale, exclusive event access and other touch points throughout the entire website.

What was the Solution?

Key Solutions Delivered:

  • FloCoin Integration: Showcased perks for FloCoin holders at multiple stages (homepage, registration, checkout).
  • Daily Login Streaks: Encouraged repeat visits with rewards and leaderboards to encourage users to repeatedly come on the platform.
  • Event Discovery Rewards: Gave FloCoin for exploring events and using interest meters for trending events.
  • Referral and Presale Incentives: Early bird rewards, referral bonuses, and achievement badges.
  • FloCoin Payment Boost: Gave exclusive perks for using Flowcoin during checkout.
  • Ticket Resale Rewards: Incentives for listing and completing resale transactions.
  • Loyalty Programs: Created tiered rewards for continued engagement and marketplace spending.
  • Community and Social Engagement: Gamified social sharing and event-following features for additional rewards.
  • Badges and Milestones: Awarded badges for purchase milestones, profile completion, and reseller status.

Behind the Scenes...

User Journey Mapping:

We tracked user interactions across the platform to understand emotions and identify key touchpoints that can be incorporated.



Gamification Suggestions

Introduced engaging elements like tier rankings, loyalty rewards, and leaderboards to incentivize Flowcoin usage.



Showcasing the ideas:

Aligned the ideas with EventFlow’s existing design system and color scheme to maintain brand consistency in order to showcase the ideas in an effective manner.



EventFlow behind the scenes

Conclusion

What did we achieve from the project ?

  • The project successfully highlighted gamification techniques in EventFlo’s website in order to boost FloCoin and in turn helping in user retention and engagement meanwhile maintaining Eventflo’s design language throughout.