Dolado
How we redesigned the landing page of the platform that streamlines the connection between sellers and industries by clearly separating services for sellers and suppliers, with modern visuals, animations, and a clean layout to enhance engagement and storytelling.
Dolado
Dolado is a platform designed to streamline the connection between sellers and industries, making it easier to manage and facilitate sales processes.
Project Team
This landing page redesign project consisted of a product designer and took 2 weeks to design.
The project team consisted of the following members :- UI/UX Designer: Hariom Gupta
What was the Problem?
- The existing landing page didn’t clearly differentiate services for sellers and suppliers, making it harder to cater to both customer categories effectively.
- The client wanted a fresh layout with better storytelling, modern visuals, and alignment with current design trends while maintaining the existing branding.
What were the Goals?
- Re-design the Landing Page clearly showcasing services for sellers and suppliers in separate sections for better communication.
- Use visuals, animations, and clean design to make the page engaging and aligned with modern trends.
- Retain the existing brand identity while improving the user experience and storytelling.
What was the Solution?
- Redesigned the layout to include clear sections for sellers and suppliers, using graphics and visuals to explain features effectively.
- Incorporated animations to make the page engaging and visually dynamic while maintaining branding as per client’s requirement.
- Used a clean and minimal design to balance a modern and professional look.
Behind the Scenes...
Studied multiple websites for UI inspiration and performed heuristic analysis to identify areas of improvement.
Reorganized content and features into clear sections, better aligning with Dolado’s story and making key information more accessible.
Designed graphics, visuals, and animations to highlight features and services, improving user engagement while keeping the layout clean and modern.
User Interface and Product Outlook
- We created a minimal and professional look using the brand colors and a card-based layout for clarity.
- We incorporated animations to make the page engaging and visually dynamic while maintaining branding with blue, navy blue, lime neon green, and grey accents.
- Used a clean and minimal design with fonts 'Noticia Text' and 'Inter' to balance a modern and professional look.
Before
After
Conclusion
- The re-designed landing page successfully caters to both sellers and suppliers by showcasing services in a clear and engaging way.
- The updated layout, storytelling, and modern visuals align with Dolado’s branding and enhance the user experience, ensuring better communication and stronger engagement with users.
Client Feedback
- The project successfully delivered a centralized platform that addressed the client’s challenges.
- Performance: Fast and responsive user interface with minimal load times.
- Scalability: Scalable backend design to accommodate future feature additions.
- Security: Robust implementation of secure APIs and data handling practices.