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Cubu

How we redesigned Cubu's landing page to present its services with graphics , animation and clean layout, resulting in a more user-friendly experience that effectively communicates its key features.

Cubu

Cubu is a platform that streamlines the customer journey, both in-branch and online. - <strong>The complete toolkit for running and optimizing customer service in your organization.</strong>

Domain
Customer Service Management
Year
2024
Services
UI Designing
Platform
Web, Mobile
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Project Team

Team Description

This landing page re-design project consisted of a product designer and it took 2 weeks to design.

The project team consisted of the following members :
  • UI/UX Designer: Hariom Gupta
Project Team

What was the Problem?

Unclear Presentation of Services

  • The existing landing page failed to present Cubu's features in an organized and visually appealing manner.
  • The lack of a clean layout made it challenging for users to understand the services and features at a glance.

What were the Goals?

Highlight Key Features

  • Showcase Cubu’s appointment and queue management services clearly and effectively.

Create a Minimal and Engaging UI

  • Develop a clean, visually appealing interface that enhances user understanding and experience.

What was the Solution?

Visual Representation

  • Incorporated graphics and animations to explain services in a user-friendly manner.

Iterative Design Approach

  • Multiple iterations were done to refine sections based on client feedback, ensuring clarity and engagement.
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Behind the Scenes...

Research and Inspiration

Analyzed layouts and designs from various sources to identify best practices for presenting services graphically.



Ideations on Various Sections

Created several versions of different sections of the landing page and refined them based on client feedback.



Feature Communication

Used visuals, animations, graphics and clean layouts to simplify the understanding of key features like Smart Calendar, Online Self-Booking, and Time Slot Management.

User Interface and Product Outlook

UI and Visuals

We adopted a clean, clutter-free design to make the content stand out with visuals to provide clear communication of features and improve usability.



Colors

We used purple as the primary color, with blue, yellow, and peach as secondary colors, aligning with the client’s branding.



Typography

The font “Plus Jakarta” is used  for its modern and minimal vibe, complementing the clean aesthetic.

Cubu UI mockup 1Cubu UI mockup 2Cubu UI mockup 3Cubu UI mockup 4Cubu UI mockup 5Cubu UI mockup 6Cubu UI mockup 7



Cubu UI mockup 8

Before

Cubu UI mockup 9

After

Conclusion

What did we achieve from the project ?

  • The redesign successfully presented Cubu’s features in a clear, visually appealing format, making the services easy to understand for users.
  • By combining minimal design, animations, and client feedback, we delivered a landing page that effectively communicates Cubu’s offerings while enhancing user experience.

Client Feedback

What did we achieve from the project ?

  • Re-designed the entire cubu app with a fresh outlook of minimalist and simpler user interface.
  • The new design improves usability and enhances cubu’s image as a reliable platform for connecting users with contractors and suppliers.